ABOUT A.I.F.

Any Complaints?

Response within 24hrs

Contact us

CI Concept

Definition of Symbol

Symbol

Logotype

A.I.F. CI


- The turquoise blue box on the top left corner is derived from the tip shape of the airplane to represent the air cargo service. - 8 ultramarine blue boxes represent the laden containers heading out to the vast ocean, and ultramarine blue color signifies the color of the deep sea, which represents the energy of the trust and passion.

Signature System

A.I.F. logo is a typical symbolic representation of CI system. Therefore, you must accurately use the logo
according to the itemized regulation as exemplified on the manual to deliver the image of A.I.F. properly.
This is the most important aspect of A.I.F.'s identity and therefore must be uniformly used. The A.I.F. signature is
in English, regardless of region. The horizontal type of signature is recommended. The vertical type is only used
if there is a space restriction.

Horizontal configuration

Horizontal configuration

Signature System
of Regional
Corporate Name

A.I.F. overseas offices use the presented same logotype per each regional corporate name and
it delivers the consistent image of A.I.F.

Horizontal configuration

USA

GERMANY

ITALY

FRANCE

JAPAN

Color System

Specific color is the fundamental color, but 4-color printing is also possible depending on the medium.
Minimal differences in the color can occur due to the printing method, ink concentration and paper quality;
it is important to maintain the optimal condition to achieve the proper color.

Main Color

Turquoise Blue

PANTONE 306 UP

CMYK 74/0/11/0

RGB 0/188/221

WEB 00bcdd

Ultramarine Blue

PANTONE 274 EC

CMYK 100/100/7/38

RGB 29/23/96

WEB 1d1760

Black

PANTONE Process Black EC

CMYK 0/0/0/100

RGB 35/31/32

WEB 231f20

Sub Color

Sky Gray

PANTONE Cool Gray 6 EC

CMYK 16/11/10/26

RGB 165/169/173

WEB a5a9ad

Orange

PANTONE 165 EC

CMYK 0/72/100/0

RGB 243/107/33

WEB f36b21